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Sweetest Moments ~ Let's Celebrate

Our Story

The Story of Sweetest Moments


We have retold our tale many times over, but just like our favourite fairytales, we are never tired of recalling our fond beginnings with the gentlest smiles. 

Sweetest Moments was born from the humble needs of a first-time mother who requires the perfect baby’s full month package that comes with a fine balance between timeless tradition and that special personal touch, for she wanted only the best for her little one.

After tirelessly searching high and low in the tropical concrete jungle of Singapore, she arrived to one simple conclusion; if nobody else was doing it, she would take it upon herself to give it her all for her child.

Bravely stepping forth in 2005, she overcame her exasperation with creativity. Successfully establishing a cozy shop within Hougang Avenue 3, she welcomed her visitors with open arms as they flocked to her store with their various full month package needs.

And the rest, as we say, is history. As her business flourished from its modest roots, the same mother continues to enliven every celebration, shifting into a roomier locale at 28 Tai Seng Street to provide only the best for her customers.

Her belief of celebrating, even the smallest occasion, is incorporated into every aspect of her business. From wedding packages to customised pastries for birthdays and corporate events, it is strongly reflected in Sweetest Moments’ tagline: “Let’s Celebrate!”



Why 'Sweetest Moments'?


Based on our firm conviction that life is (and should be) sweet, we work hand-in-hand with our customers to ensure that their requirements are fulfilled, celebrating their life’s sweetest moments through what we do best and are passionate about.


We believe that nobody should be left out of any occasion and have thus, achieved the requirements of being a Halal-certified patisserie to ensure that everyone can enjoy our tasteful treats. 



Our Promise of Quality 


In keeping with our long-standing commitment towards high-quality assurance standards, Sweetest Moments adheres to the ISO 22000 food safety management system with a certified government's AVA food license, guaranteeing only the finest and freshest products for our valued customers.


Additionally, Sweetest Moments has received the heartfelt praise and genuine testimonials of many celebrity parents, such as Fann Wong and Christopher Lee, Evelyn Tan and Darren Lim, Mark Lee, Vivian Lai, Yvonne Lim, Ben Yeo, Ivy Lee, Huang Biren, and winning several Best Full Month Packages awards from renowned parenthood magazines such as Mother & Baby and Parents World – along with a Promising Brand award from the Singapore Prestige Brand Awards.